FOR IMMEDIATE RELEASE: MONDAY, OCTOBER 3
CONTACT: Lizette Escobedo, (213) 610-1423, firstname.lastname@example.org
TODAY: LAUNCH OF CALIFORNIA WOMEN VOTER PROJECT, CAMPAIGN TO SPUR VOTER TURNOUT AMONG WOMEN OF COLOR
The Women Voter Project Campaign is set to target 2 million women voters in California in hopes to turn them out to vote November 8
CALIFORNIA – Today, SEIU Local 2015, which represents over 325,000 nursing home and home care workers throughout California and whose membership is primarily comprised of women of color, announced the launch of the Women Voter Project, a voter outreach campaign targeting primarily women of color.
In California’s June 2016 primary election, nearly 2 million eligible women voters did not turn in a ballot. This November the stakes are too high for these women’s voices to go unheard and their ballots unchecked.
According to a 2014 research study conducted by the Center for American Progress, women are now the country’s largest voting bloc, and women of color are the fastest-growing segment of that group. Considering the fact that people of color will be the majority by 2043 and the fact that women of color will make up over half of that population – it is clear that the influence and political power of women of color will continue to increase every election cycle.
The goal of the Women Voter Project, a campaign paid for by SEIU Local 2015, is to provide voters with the education and information needed to vote the full ballot this November. This is particularly important in California where voters will be voting on a long list of key ballot measures that are slated to directly impact communities where women of color live.
The campaign will include targeted cable television and internet ad buys along with a website and social media pages.
- “I’m Voting For” – 30 second spot
- Website: womenvoterproject.com
- Facebook: https://www.facebook.com/womenvoterproject/
- Twitter: @womenvoterproj